Saturday, 12 April 2025
The Colour of Spring 2025: BUTTER YELLOW
& How to wear the colour of the season
Butter yellow is having a moment. Soft, warm, and quietly luxurious, it has taken over the Spring/Summer 2025 runways and A-list wardrobes. “Butter yellow is easy to style because it pairs well with both saturated colours and other lighter pastel colours,” says personal stylist Dasy Gillespie, who suggests wearing the shade with jeans, according to Forbes article. The colour has been owned by a lot of star power: Timothée Chalamet at the Oscars, Sabrina Carpenter wearing the colour a lot on tour, etc.
As the weather starts to warm up, our clothes naturally follow the transitioning from deep merlots and chocolate brown to softer shades. “As we welcome a lighter, softer palette to our wardrobes for spring, buttery yellows bring a sunny warmth to outfits,” says Linda Cui Zhang, associate fashion director at Nordstrom. (source: Harper's Bazaar article)
According to GQ, men's and women's colour trends orbit each other but don't land at quite the same time. Not this year! This spring, designers across the binary are dishing up buttery yellow basics to help you match those blooming daffodils and buttercups in your neighbourhood.
As many stylists say you can pair a butter yellow jumper with jeans or butter yellow jeans with a white shirt and a brown jumper. It’s what you wear with them that counts.
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Valentina Frugiuele//Getty Images |
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Timothée Chalamet at the Oscars |
Friday, 11 April 2025
Rihanna’s 2025 Style: Her Best Outfits, Street Style & Fashion Moments
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| pht: fazbuy |
In the ever-evolving world of fashion, few names resonate as strongly as Rihanna. As we step into 2025, she continues to dominate the industry, setting trends and breaking barriers with her unparalleled style and influence.
Let's have a look at her best fashion moments through the years.
1. 15th March 2025: Rihanna at Rolling Loud festival in California.
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| Pht via: the fenty hub on IG |
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| XNY/Star Max//Getty Images |
2. January, 2025 Rihanna's street style in Christian Dior by John Galliano jacket while in New York City.
3. 5th April 2025: Rihanna leaving “Giorgio Baldi” restaurant in Santa Monica.
4. The launch of her new Fenty x Puma collection. Rihanna's 2025 style with the nostalgic jelly sandals, diamond anklets and a backless T-shirt.
Sunday, 2 March 2025
What is Gen Alpha and Gen Z Wearing in 2025?
Explore Gen Alpha and Gen Z fashion, from the trends to the vibe.
GEN Z
There’s no denying that Gen Z has strongly influenced fashion trends in recent years.Born between 1997 and the early 2010s, Gen Z accounts for 30% of the world's population. With the oldest members turning 27 this year, the group prefers spending on fashion more than any other type of entertainment. Gen Z prioritise authenticity and personal identity. They value sustainability and humanity, which also appear in their fashion trends. It's a dynamic blend of individuality and self-expression.
This generation embraces diverse styles, from vintage-inspired looks to modern streetwear, reflecting their desire to stand out.
FIRST THINGS FIRST
- Sustainable fashion: Any clothing or accessories made from recycled materials or following sustainable practices are a big yes.
- Gender-fluid fashion: Gen Z is at the forefront of the gender-fluid fashion movement, which embraces gender flexibility and inclusivity. To put it simply: think Billie Eilish.
- The New Minimalism: Despite the bold side of Gen Z fashion, there is also a new minimalism which is different from what millennials know from 2014. Gen Z infuses minimalism with individuality and personality, and it’s anything but basic.
Gen Z streetwear fashion trends are inspired by the ’90s and early 2000s hip-hop sports and rave culture. It’s all about wearing what you want mixing styles and representing inclusivity diversity and equity in fashion. A typical Gen Z streetwear outfit consists of oversized clothing such as custom t-shirts baggy pants custom hoodies trainers. Nike and Adidas are considered as Gen Z’s favourite brands. (As a Gen Y, New Balance is still my favourite)
5. Retro styles and nostalgia:
Gen Z is bringing back ’90s grunge ’70s fashion chic and ’60s mod aesthetics driving the revival of vintage clothing. But they’ve added their own touch.
6. Athleisure:
With the rise of this trend popular brands like Lululemon and Adidas have totally nailed the athleisure game offering fashionable yet functional options.
7. Customisation:
Customized garments and accessories allow Gen Zers to express their unique stories and highlight their individuality. Personalized fashion also allows Generation Z to break free from store-bought clothing.
8. Techwear
9. Cottagecore:
Cottagecore is a Gen Z fashion trend that’s recently soared on TikTok. It’s most popular among young women who romanticize farm life. Cottagecore fashion typically includes loose-fitting flowy dresses and skirts often reminiscent of housework wear from the 1900s–50s. It’s also inspired by the English upper class from those times. The clothing is usually layered and features big pockets puffy sleeves and button blouses.
10. Old money:
Old money often goes hand-in-hand with minimalism. To put it simply: Everything about equestrian show or Wimbledon guests. An essential old money outfit will include simple but high-quality on-trend pieces. You won't find any baggy jeans or flare pants here - it's all about subtlety.
GEN ALPHA
Cassandra Napoli, a senior strategist for WGSN Insight, explains this to mean they will grow up living fluidly between the boundaries of reality and fantasy, between IRL and URL. "Alphas are individualistic, hyper-empathetic and wellness-oriented, like their millennial parents," says Napoli. "They are the most diverse and inclusive generation to ever exist." Source: fashionista. com
"The youngest consumers will be more discerning with their time, money and attention," says Abigail Bailey, managing editor at consumer-insights consultancy Coller Davis & Co, "finding it cringe to be too over-exposed online or too on-trend." Source: fashionista. com
The real answer for Gen Alpha fashion is wear whatever you want and be confident. Alphas don't try hard to look alpha. They generally don't care about what they wear our you wear :) But just to frame it a little bit, here are some highlights:
- My personal opinion, they might be the generation who is into cosmetics most. Any skincare or makeup products is well accepted by Gen Alpha.
- Gen Alpha Boys wear plain black and white t-shirts with a chain or watchLong fit t-shirts
- Watch, chain, hat, bracelets, necklaces, earrings… Any accessories should be added.
- Gen Alpha Girls: Coquette. Sweet and flirty.
- Cottagecore: You may think of Cottagecore as so 2020 but for Gen Alpha it’s still very much in vogue. You can see the detailed explanation above at Gen Z fashion.
- E-Girl: E-Girl fashion is a combination of punk and early 2000s style characterized by bold makeup fun hair colours and edgy clothing. E-girls wear baggy thrift-store finds crop tops platform shoes plaid miniskirts pigtails and anime-inspired makeup.
- Aesthetic-Aesthetic (a.k.a. Vanilla Girl): This style is all about the beige the neutrals the cozy the soft and the mellow—hence Vanilla Girl.
- Kawaii: The Kawaii aesthetic which is also a Japanese street style look.
- Preppy: Takes the place for ‘’Old money’’.
After Gen Alpha what comes next?
Enter: Gen Beta.
Born between the mid-2020s and 2040 as the kids of the chronically online Gen Z the Betas will be AI-first which is already shaping how they live learn work and shop.
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