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| Jacob Elordi wearing Jacques Marie Mage Casablanca Sunglasses at the Golden Globes 2026. Photograph: Monica Schipper/Getty Images |
Why Sunglasses Always Matter:
The "Elordi Effect"
Let’s be honest: sunglasses are the ultimate style cheat code. If you need proof, just look at Jacob Elordi at the 2026 Golden Globes. By pairing his sharp tailoring with the Jacques Marie Mage "Casablanca" frames, he basically set the mood for the entire year. It’s that perfect mix of "I’m a movie star" and "I just threw these on." Those slim, 90s-inspired rectangular shapes with a subtle light tint are exactly what’s defining the "effortless" look right now.
Whether you’re grabbing a pint in a sunny pub garden or commuting into the City, the right frames pull everything together. In 2026, men’s eyewear is moving away from "fast fashion" flashiness and heading back to durable staples that actually last more than one season.
Which Sunglasses Brands are Worth Your Money?
You’ve got your heavy hitters, of course. Ray-Ban is still the king of the "throw-on-and-go" vibe with their classic Wayfarers and Clubmasters. If you’re after something more refined—and you've got the budget for it—Jacques Marie Mage is the brand defining 2026 luxury with their limited-edition, sculptural designs. For that timeless Italian heritage feel, Persol is still unbeatable; their folding frames remain a massive style flex.
On the higher end, Prada Linea Rossa is dominating 2026 with sleek, wraparound "Matrix-style" energy. But you don't need to drop a month's rent to look sharp. High-street heroes like Arket, COS, and Uniqlo are smashing it with minimalist, high-quality acetate frames that punch well above their weight—especially their new sustainable collections.
2026 Trends: What’s Actually In?
The biggest shift this year? Soft, organic tones. Everyone is swapping harsh black plastic for Cloud Dancer (Pantone 11-4201)—that airy, off-white shade that’s currently everywhere on the streets of East London. It’s a neutral that goes with everything from navy tailoring to beige linen.
Beyond the colour, we’re seeing a massive resurgence of light-tinted lenses (blue or amber) that work just as well indoors as they do out. It leans into that retro-cool aesthetic without feeling like a costume. If you're looking for something bolder, sculptural chunky frames with thick temples are the way to go for a more confident, architectural silhouette.
Expert Advice: How to Style Your Frames
The trick in 2026 is to treat your sunnies like your best mate—reliable and versatile. Don’t overthink the "face shape rules" too much; if you put them on and feel like a bit of a legend, those are the ones. Just remember: if the sun is out (or even if it's just a slightly bright morning in Soho), the shades stay on.