Saturday, 12 April 2025
The Colour of Spring 2025: BUTTER YELLOW
& How to wear the colour of the season
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Valentina Frugiuele//Getty Images |
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Timothée Chalamet at the Oscars |
Friday, 11 April 2025
A Complete Look at Rihanna’s 2025 Style
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pht: fazbuy |
1. 15th March 2025: Rihanna at Rolling Loud festival in California.
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Pht via: the fenty hub on IG |
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XNY/Star Max//Getty Images |
2. January, 2025 Rihanna's street style in Christian Dior by John Galliano jacket while in New York City.
3. 5th April 2025: Rihanna leaving “Giorgio Baldi” restaurant in Santa Monica.
4. The launch of her new Fenty x Puma collection. Rihanna's 2025 style with the nostalgic jelly sandals, diamond anklets and a backless T-shirt.
Thursday, 6 March 2025
27 Unspoken Suit Rules Every Man Should Know (2025)
1. The width of the tie should match the width of the lapel. It’s all about BALANCE.

2. In general, thin lapels are more modern. Wide lapels are more old-school, Mad Men style. So choose your look accordingly.
3. A pocket square adds an extra level of polish, but make sure it doesn’t match your tie in either pattern or fabric choice. Before you go totally conservative, remember that the pocket square is where you get the most freedom and the one place you get to add a little pizzazz to your suit.
4. When buying an off-the-rack suit, the number one thing to check is how the shoulders fit. Shoulder pads should end at the shoulders. The shoulders are the hardest to tailor, so make sure they don’t stick out or stick up.
5. A collar gap between your jacket’s lapels and your shirt’s collar can signify an ill-fitting jacket.
6. Opt for a charcoal or gray suit over black, unless you’re attending a funeral. Dark gray is more versatile and goes with more colours.
7. Your belt should be fairly thin and the same colour as your shoes. Union Made makes really great belts in a variety of leather and metal finishes.
9. Double vents in the back are more modern and fashionable.
10. For a more casual, trendy look, opt for a single-button peak-lapel jacket.
11. If you’re going for more formal business
attire, opt for a double-button, notched lapel jacket.
12. The Savile Row Fold keeps your dress pants from falling off the hanger.
13. You should be able to slip your hand between your chest and your buttoned jacket such that it feels snug, but with room to move.
14. Always unbutton your suit before sitting
down, or you risk ruining it.
15. The top button of a two-button (or the middle button of a three-button) should fall at or above the navel.
16. Always go with the classic windsor knot for your tie, but use the size of your head to determine whether you should go half or full windsor.
17. If you’re wearing a vest, always keep the bottom button unbuttoned. But plenty of men break this rule and are still able to pull off the three-piece beautifully.
18. There are practical reasons for vests beyond just how they look. A vest is best worn with single-breasted suits (so it’s actually visible). if you’re going to be wearing your suit in a cold climate, a vest can add a lot of warmth. It also adds a formal touch to your suit.
19. Sleeve cuffs should be exposed about half an inch. For a harmonious look, try to match the visible cuff length to the amount of collar that is visible at the back of the neck.
20. When you get your suit home, you’ll need a seam ripper or a small, sharp pair of scissors. Unstitch the jacket’s pockets, remove the tack stitches from the jacket’s vents, and remove the little embroidered label from the jacket’s left sleeve. Do this very carefully to ensure you don’t actually rip the fabric or neighboring threads.
26. If you sweat a lot, wear an undershirt. Preferably one with a deep neck so it doesn’t peek through. Nothing will cheapen the appearance of a suit more than a glimpse of undershirt.
27. Finally, go for the dimple. The dimple is the little hollow beneath the knot of your tie, and it gives a slightly disheveled yet polished appearance to your finished look.
Sunday, 2 March 2025
What is Gen Alpha and Gen Z Wearing in 2025?
Explore Gen Alpha and Gen Z fashion, from the trends to the vibe.
GEN Z
There’s no denying that Gen Z has strongly influenced fashion trends in recent years.Born between 1997 and the early 2010s, Gen Z accounts for 30% of the world's population. With the oldest members turning 27 this year, the group prefers spending on fashion more than any other type of entertainment. Gen Z prioritise authenticity and personal identity. They value sustainability and humanity, which also appear in their fashion trends. It's a dynamic blend of individuality and self-expression.
This generation embraces diverse styles, from vintage-inspired looks to modern streetwear, reflecting their desire to stand out.
FIRST THINGS FIRST
- Sustainable fashion: Any clothing or accessories made from recycled materials or following sustainable practices are a big yes.
- Gender-fluid fashion: Gen Z is at the forefront of the gender-fluid fashion movement, which embraces gender flexibility and inclusivity. To put it simply: think Billie Eilish.
- The New Minimalism: Despite the bold side of Gen Z fashion, there is also a new minimalism which is different from what millennials know from 2014. Gen Z infuses minimalism with individuality and personality, and it’s anything but basic.
GEN ALPHA
- My personal opinion, they might be the generation who is into cosmetics most. Any skincare or makeup products is well accepted by Gen Alpha.
- Gen Alpha Boys wear plain black and white t-shirts with a chain or watchLong fit t-shirts
- Watch, chain, hat, bracelets, necklaces, earrings… Any accessories should be added.
- Gen Alpha Girls: Coquette. Sweet and flirty.
- Cottagecore: You may think of Cottagecore as so 2020 but for Gen Alpha it’s still very much in vogue. You can see the detailed explanation above at Gen Z fashion.
- E-Girl: E-Girl fashion is a combination of punk and early 2000s style characterized by bold makeup fun hair colours and edgy clothing. E-girls wear baggy thrift-store finds crop tops platform shoes plaid miniskirts pigtails and anime-inspired makeup.
- Aesthetic-Aesthetic (a.k.a. Vanilla Girl): This style is all about the beige the neutrals the cozy the soft and the mellow—hence Vanilla Girl.
- Kawaii: The Kawaii aesthetic which is also a Japanese street style look.
- Preppy: Takes the place for ‘’Old money’’.
After Gen Alpha what comes next?
Friday, 28 February 2025
Top 6 Use Cases of AI in Fashion in 2025
I was searching for sustainability and AI for the marketing industry in fashion, I came acrross to a great article. Top 6 Use Cases of AI in Fashion in 2025 on aimultiple. com by Cem Dilmegani with Sıla Ermut with real life examples.
Here is the summary of the article. Click here to read more.
Top 6 Use Cases of AI in Fashion in 2025
According to McKinsey, generative AI could add up to $275 billion to operating profits in the fashion, apparel, and luxury sectors over the next 5 years.1 AI in fashion promises creativity and efficiency by transforming unstructured data like text, images, videos into innovative outputs like 3D designs and virtual models.
- Improving design process with artificial intelligence
- Improved production lines
- Trend forecasting
- Improved fashion retail
- Higher personalisation
- Increased sustainability
Making Sustainable Choices in Men's Fashion ( How & Why )
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Pht credit: tontoton.com |
What we can do:
- Use social influence √
- Support ethical brands √
- Leverage the domino effect √
- Opt for timeless and versatile pieces √
- Choose sustainable fabrics and materials √
- Buy more second-hand and vintage options √
INVESTING IN QUALITY & CREATING A LONG LASTING VERSATILE WARDROBE
- FIRST & most important: Any second-hand shopping place. Even Zara has a second-hand shopping section on its app.
- Denim - Organsk
- Knitwear - Community Clothing
- Trainers - Veja
- Sunglasses - Monc
- Basics, underwear & socks - Organic Basics
- Outdoor Jackets - Patagonia
- Every day staples - Everlane
- Affordable staples - Quince
- Levi’s Secondhand