When it comes to your beach style, GO BOLD OR GO HOME!

It’s been an interesting year like the past year for getting dressed. If you’re saying that enough is enough and, breaking free of your sweatpants, we’ve got you. 

This summer should be our summer as there is no tomorrow! So...

To make sure you do that; we piked our favourites for you to hit the beaches in outrageous style: barely-there tanks, funky hats, spicy loafers, and much more. Let the summer begin!

The headlines of our list:

1. Summer-Ready Polos 

This is an essential for whole year. But for summer, we fo for something lighter. 

2. A proper beach bag 

Roomy enough to jam in everything from a blanket to a Bluetooth speaker and stylish enough to complement all your fits. 

3. Swim-trunks 

The trick here is you should the boldest one! Because it's going to be mostly the only you'll be wearing all day. For golden and happy hour parties, you can just add a polo on it and keep going... 

4. Shirts 

Linen to floral... Get as much as you an. 

5. Bucket hats and caps 

Say no more! 

6. Tanks 

We're not a big fan of thanks for men but we add it to our list just in case you have to wear one. 

7. Slip-ons 

Sweat-free ones for sure... Or flip flops and Birkenstocks are always good to go! 

8. Details 

Watches, necklaces and bracelets are optional. Good to add though...

The Ultimate Father's Day Gift Guide, 2021

During the pandemic, we've earned the right and also learnt to celebrate every possible moment we can! Here is one of the best moments - days - coming: FATHER'S DAY! 

Your old man raised you, didn’t he? And now, with coming Father's Day, it's time to pay homage to all that coolness with an equally cool gift for dads. Meaning, not a gift card! 

To help you along, we've gathered great gifts for your father from tech gadgets to fashion garments, and fun games. 

With gift or no gift, just don't forget to call him, hug him or throw a nice message in a Father's Day card too... You'll be golden.

PS: Just as with mums, there’s no one type of dad. We don't call them “cool dads” specifically because being a dad is a cool thing by default!

... And here are some extras: 

Fashion Forward: 5+ Menswear Trends To Know for Summer 2021

 

To be honest; it’s a weird time to be trend forecasting between the vaccine rollout and the mutation process, we all need to keep a normal mindset and keep going - keep hoping! Even if you think there nowhere to go to get dressed, dress for yourself and add some joy too... Who know? You never know what will happen in summer months :) 

1. Good Vibe T-Shirts 

Keep it positive and start it with your T-Shirt.

2. Bucket Hats 

To keep your head cool...

3. Bright Yellow and Mustard 

A little squeeze of lemon goes a long way.

4. Soft Fabrics as always... 

When the heat goes up, you will definetely prefer looser, loucher, and lounge-ier than your typical garments.

5. Clogs 

It's time to replace the Birkenstocks guys.

BONUS: Florals and bermuda shorts are in our summer wardrobe by default, therefore we didn't feel the need to add them on our list. AND NEONS! DON'T FORGET THE NEON COLOURS!

The 7 Best Sneakers of 2021 (So Far)

 

Once we have survived from 2020 there are some big questions on everyone’s mind: 

1. Should we get prepred for World War III? 
2. How can we stop the entire planet from Zombie attacks? 
3. And, much less importantly, what’s the next big thing going to be in the world of sneakers? 

First thing to remember about sneakers; One can never own too many sneakers, especially in 2021. From haute-couture collabs to revisiting the year 2000, these are the sneaker to know over for this year. 

1. Julius Black Lace-Up Sneaker Boots 

The Japanese menswear brand Julius rooted in a broodingly gothic mood. These ankle-high paneled buffed leather and canvas boots in black is not just cool; also comfortable and useful for everyday look. Round toe.

2. Allen Edmonds Courtside Custom Sneakers 

A minimalist leather sneaker has become an essential for every man’s footwear rotation, and Allen Edmonds serves it best.

3. Air Jordan XXXV Basketball Sneakers 

There’s a brilliant aesthetic that manages to feel both old-school and modern at once. One can wear for style as much as for hooping.

4. Converse Digital Terrain Run Star Hike 

The best-selling Run Star Hike is back like never before, in a textured, map-inspired knit and fuse details for added protection from the elements.

5. PUMA Dreamer 2 Basketball Sneakers 

Puma has been turning out some of the best-looking basketball shoes since relaunching the division in 2018, and the latest iteration of rapper J. Cole’s signature line might be its smoothest design yet. The black and yellow colourway looks solid both on court and off.

6. Nike Air Max 270 React SE 

A 1993 classic, the ultra-streamlined Nike Pantheon went out of production and has since been “retroed” (the term for bringing back an OG pair of kicks in an ever-so-slightly updated way). Well, the Air Max 270 React SE takes inspiration from the Pantheon's super sleek design and also features a super-soft React foam base.

7. Nike Blazer 

Regarding the minimal silhouettes, Nike’s Blazer is one of the oldest trainer designs still on rotation. First released in 1973, it was Nike’s best basketball trainer at the time, but has since gone on to find fame among skaters and sneakerheads alike.

The Coolest Menswear Brands for 2021

 

Although it seems like men wear the basic things like t-shirt, hoodies and jeans all the time; the reality behind is a little bit different. When it comes to menswear details are everything! The model, the tailoring, the image, the colours, the feeling... Either you are a classic fashion guy or a swag, these are the brands that you should know for the coolest looks. No matter how you identify yourself, you can totally rock them. Yet you should always feel comfortable wearing what you like. Therefore we have picked up the ones that combine fashion and comfort. 

1017 ALYX 9SM 

1017 ALYX 9SM a foundation built on the undercurrent. Designed by Matthew Williams, the brand is built on the concept of high quality materials mixed with subversive culture and modern craftsmanship. Founded in New York City and relocated to Italy, Matthew combines influences from his upbringing in California and New York with his commitment to detail, innovation and desire to push new ideas forward. 

SHOP: https://www.alyxstudio.com/collections/fall-2020-man

A-COLD-WALL

A Cold Wall is a London-based streetwear label you should know. A-Cold-Wall’s Samuel Ross magnifies the magnificence of the quotidian. A warehouse, metal radiator parts, a construction site tarp—all have informed his avant-garde yet wearable clothes, which are finding eager fans in the streetwear world. Kehlani, the Grammy-nominated R&B star, was spotted onstage in one of Ross’s utility jackets; Virgil Abloh also wears the red-hot label.

SHOP: https://a-cold-wall.com/

Les Benjamins 

Les Benjamins is an Istanbul-based platform - encompassing a retail-space and lifestyle brand for men and women - founded in 2011. The brand represents a vision of the contemporary East; was also a rising star at Milan Fashion Week.  

SHOP: https://lesbenjamins.com/collections/men

Also the most popular menswear brands for all times:

• Nike
• Moncler 
• Champion 
• Bottega Veneta 
• Stüssy 
• Topman - as always

Here is ''The Coolest'' shopping list for you: