A big high five to Deerupt, the shoe designed by Adidas especially for Instagram. Apparently taking inspiration from Instagram isn’t the most romantic design story but it might be a radically obvious one. Adidas designed the Deerupt with radioactive colours and a pattern that verges on optical illusion to stick out, on a millionth routine scroll through Instagram, like a firecracker in an otherwise ho-hum night sky.
“The shoe is instantly recognisable in a quick scroll through the feed,” says James Thompson, Adidas Originals’ global design director of men’s footwear.
Source: GQ
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